The Silliman University Media and Public Affairs Office is hiring one Marketing Campaign Specialist.

Job Description

The Marketing Campaign Specialist will work with academic and administrative units and other

offices involved in student recruitment, external relations, and institutional promotion.

Key Responsibilities

1. Support the planning and implementation of marketing strategies and campaigns to

promote Silliman University and its academic programs to prospective students and

other target audiences;

2. Work with OMPA and concerned University units in developing print, digital, video, and

other promotional materials for the University and its programs;

3. Plan, coordinate, and oversee the production of the University’s campaign programs;

4. Coordinate the University’s participation in student fairs, career and education fairs,

school visits, exhibitions, and other activities that provide opportunities to promote

Silliman University and its programs; and

5. Work with academic units, administrative offices, and other stakeholders to gather

information, identify promotional opportunities, coordinate marketing activities, and

monitor the implementation and effectiveness of University marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communication, Mass

Communication, Advertising, Public Relations, or a related field;

• Relevant experience in marketing, communication, promotions, advertising, public

relations, media production, or a related area is preferred;

• Experience in developing promotional campaigns, producing marketing materials, or

coordinating marketing events is an advantage; and

• Willingness and ability to travel and represent the University at student fairs, school

visits, exhibitions, and other marketing and promotional activities.

Knowledge and Skills

The Marketing Campaign Specialist should demonstrate:

• Knowledge of marketing principles, audience segmentation, branding, and promotional

campaigns;

• Strong skills in video conceptualization, scriptwriting, shooting, editing, and production

for promotional, social media, and magazine-show content;

• Strong written and oral communication skills and the ability to develop content for

different audiences and platforms;

• Working knowledge of social media platforms, digital marketing, online audience

engagement, and basic performance monitoring; and

• Strong organizational, interpersonal, and presentation skills, with the ability to

coordinate campaigns, events, productions, and other marketing activities.

APPLICATION REQUIREMENTS

Submit an application letter/ Letter of Intent, comprehensive curriculum vitae, and supporting

credentials to: [email protected] OR [email protected]