Goals

• Develop mass communicators who are liberally educated, socially responsible, and professionally competent.
• Instill in the students Christian values, ethical integrity, and a commitment to truth, justice, and the public good.
• Prepare graduates for meaningful careers in community media, development communication, public relations, broadcasting, environment communication, and digital content production.
• Equip students with the skills to contribute to local development and national discourse, especially in underserved and rural communities.

Curriculum

The SU College of Mass Communication offers a four-year course leading to the degree of Bachelor of Mass Communication (BMC), and a four-year course leading to the degree of Bachelor of Mass Communication (major in Broadcasting). In addition, the College offers a two-year Certificate in Environmental Journalism (CEJ), a pioneering professional program that integrates environmental awareness and communication practice, and a Master of Arts in Environment Communication (MAEC).

• Bachelor of Mass Communication (BMC)
• Bachelor of Mass Communication (major in Broadcasting)
• Certificate in Environmental Journalism (CEJ)

Beyond academic instruction, the College regularly organizes seminars, workshops, and training sessions for practicing journalists, campus writers, and communication professionals. It is also actively involved in research, particularly in the areas of community journalism, campus journalism, environmental communication, and communication/journalism education.

Internship Program and Industry Exposure

As part of the senior-level curriculum, students undergo a supervised internship program requiring a minimum of 200 hours of fieldwork. This provides critical exposure to professional environments and allows students to apply classroom knowledge in real-world settings. Students elect to conduct their internships with:

• National broadsheets and community newspapers
• Local/regional radio and national television networks
• Corporate communications and PR firms
• Advertising agencies
• News/wire services in online platforms
• Government information offices

These experiences broaden the students’ professional networks and enhance their employability upon graduation.

Linkages and Partnerships

The SU College of Mass Communication maintains long-standing partnerships with local, national, and international institutions that contribute to the enrichment of its programs through scholarships, training, research support, and faculty development. These include the Philippine Press Institute, the Philippine Center for Investigative Journalism, the Center for Media Freedom & Responsibility, the Public Relations Society of the Philippines, the International Public Relations Association, the national television networks, the Philippine Daily Inquirer, Rappler, Vera Files; the US Embassy, the Canadian Embassy, and the Asian Institute of Journalism & Communication.

The College is also a founding member of the Philippine Association of Communication Educators (PACE), and an institutional member of the Asian Media Information and Communication Centre (AMIC).

Facilities

Housed at the Emilio T. Yap Hall — named in honor of the long-time publisher of the Manila Bulletin — the SU College of Mass Communication is equipped with:

• Four multi-media classrooms
• The Crispin C. Maslog Conference & Reading Room
• The Alexander G. Amor Electronic Newsroom & Computer Laboratory
• A Video Studio with video production and editing facilities
• The CMC Radio Studio (fondly referred to by alumni as the Henry Mack Studio) with radio production and editing facilities
• A KMC Student Lounge
• The Guidance & Counseling Office
• A Faculty Lounge
• The Dean’s Office

The Weekly Sillimanian (the official student newspaper) and the Portal (the graduating students’ yearbook) provide real-world laboratory experiences in print journalism, feature writing, photojournalism, editing, graphic arts design and layout.

Commitment to Relevance and Excellence

In today’s fast-changing media landscape, the SU College of Mass Communication continues to adapt its curriculum and pedagogy to include digital media, mobile journalism, and content creation for online platforms. The College remains committed to producing graduates who are not only career-ready, but also capable of using media as a tool for development, democratic participation, and environmental advocacy.