SU Marketing students place 2nd and 3rd in National Agora Youth Awards
Marketing students from Silliman University’s College of Business Administration (CBA) earned top honors at the 33rd Agora Youth Awards (AYA), a national marketing competition organized by the Philippine Marketing Association (PMA), held in Manila from August 4 to 8, 2025.
Fourth-year student Lia Nicole Angelika M. Bungabong brought home the Salutatorian Award (2nd Place) in the Individual Category, while the CBA’s SheMeansBiz team—composed of Rima Rasheeda D. Aluk, Cytherea I. Bacli, Alexandre Khaile T. Gene roso, Brent Emmanuel N. Rabina, and Jon Kyle Frederick M. Tan—secured 3rd Place in the Junior Marketing Association (JMA) Category. They were accompanied by their adviser and CBA’s Marketing Program coordinator, Asst. Prof. Heide Jill Vanessa L. Sierra.
Lia Nicole Angelika M. Bungabong, 2nd from the right, places second in the individual category.
The annual Agora Youth Awards brings together top student marketers from across the country to test their skills in two main competition segments: Marketing Plan, where participants analyze a given business case and present data-driven strategies, and Marketing Pitch, where teams develop creative campaigns and present them before a panel of industry professionals.
For Bungabong, the recognition was both personal and inspirational. “This achievement is not just for me but also a door-opening opportunity for more students to dream big and thrive on national stages,” she said.
The SheMeansBiz team echoed the sense of fulfillment. “The people we met, the lessons we learned, and the memories we created are something that we will never forget,” said team leader Aluk.
Sierra, who accompanied the students to Manila, said the competition offered valuable opportunities for the group to apply classroom theories to real-world challenges. Beyond the awards, she noted, the students gained practical experience, honed their communication and presentation skills, and expanded their professional networks.
The Agora Youth Awards remains one of the Philippines’ premier platforms for aspiring marketers, giving students the chance to demonstrate analytical thinking, creativity, and leadership while tackling actual industry cases.
(Photos by Nice Print Photography)
